Alpana Parida

Managing Director - DY Works + IDIOM

Building brands without advertising is the imperative in India today. Whether FMCG or B2B, the media clutter necessitates smarter strategies to maximize the brand experience at all touch points. From the caller greeting in IVR systems to in-store experience, robust brands can gain share, build credibility and ultimately value. Strong brands are built on culture - and DY Works uses semiotics to map changing societies and consumers to effectively create brands that resonate.